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    • List of Articles
    • 100 Best Worldwide Vacations to Enrich your Life
      by Pam Grant
      National Geographic
    • Tap Into Your Inner Artist in a Creativity Workshop
      Natural Awakenings Magazine
    • Creativity in Everyday Life
      by Shelley Berc
    • Theater of the Mind
      by Shelley Berc
    • Time to Nourish our Creativity
      by Shelley Berc
      Boomer Girl Magazine
    • On Creativity
      by Shelley Berc
      Prologue Magazine
    • Book of Moments
      by Shelley Berc
      The Paumanuk Review
    • Take Another Look
      by Alejandro Fogel
      Sketchbook Magazine
    • Seeing Through the Blur
      by Alejandro Fogel
      Sketchbook Magazine
    • The Creativity Workshop
      by Francesca Salidu
      Babel, Italian Magazine
    • Tapping Creativity
      by Gary Kuhlmann
      In Class, University of Iowa Alumni Magazine
    • Postcard from Paris
      by Deborah Murphy
      The National Post, Canadian newspaper
    • La creatività? Si impara a scuola con il relax e senza tecnologia
      by Robert Calabro
      La Repubblica, Italian newspaper

Creativity Articles

Take Another Look

by Alejandro Fogel
Sketchbook Magazine




The world around you–the sound of running water, the shape of a jar, even stains on a wall–can be a good source of inspiration. It's simply a matter of opening your eyes, literally.

How do I find inspiration to create new and original work?" This age-old question is asked over and over again by participants at creativity workshops and art classes. And the answer–I suggest to my students–is right before their eyes.

Leonardo da Vinci used to stare at the wall of his studio for long periods of time. The wall was empty. There were no paintings on it, just large, dark humidity stains that would change slightly every day slowly through the seasons. Da Vinci would stare at them and literally see his drawings, paintings, sculptures and inventions on the wall. The raw images from the stains became da Vinci's masterpieces. What would we have seen on da Vinci's wall? Certainly something different. Just like children who look at the clouds; one may see a house and another may retort: "No, that's a cow!" We're so similar in the way we perceive the world around us and yet so different in how we interpret it.

Whale watching
One morning author Herman Melville woke up in his house in Pittsfield, Mass., and followed his morning routine. He had breakfast and went straight to his study on the second floor. He looked out the small window and stared at the same landscape he saw everyday, a piece of sky and Mount Greylock, part of the Berkshire mountains. That morning, however, something extraordinary happened. Instead of seeing Mount Greylock, he saw a whale. In an instant, the sky became the sea and the mountain became Moby Dick. Melville knew the sea intimately from his years as a sailor, but it was this moment in his study that he conceived his celebrated novel. He was never able to see that mountain as a mountain again. For him, it would always be Moby Dick.

Do a double-take
The sources of inspiration are all around us. The simplest things can become the most incredible images when we rescue them from our daily reality. We can transform the images into our own personal, individual creations, and portray them the way only we can portray them. We need to open our eyes and see what's around us, over and over again as if for the first time. We need to believe that a mountain can, indeed, be a whale.

Notebooks and dreams
I take a little notebook and pen wherever I go. I have notebooks by the shower, in the kitchen, by my bed, just in case some idea hits me. If we don't capture the images we see when we see them or write down sparkling ideas when they occur, we all too often forget them. It's like the way dreams usually disappear when we awake. If we don't make the effort to remember them right away, when we are in the limbo state between sleep and waking, they vanish.

All around you
Be aware of the texture of a tree, the shape of a window, the colors of the doors on your street, the sound of water coming out of a faucet, the smell of a peach, the vibration of the air as you walk down the street. No one else will experience these impressions the way you do, and you won't experience them the same way from day to day. The sources of inspiration are always right there. All around you.




Upcoming Workshops
2012
  • New York March 16 - 19
  • Prague March 24 - 30
  • Dubai April 4 - 10
  • New York June 8 - 11
  • Crete June 26 - July 3
  • Barcelona July 5 - 12
  • Provence July 15 - 22
  • Florence July 24 - 31
  • New York August 17 - 20
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"I cannot tell you how grateful I am for having attended your Workshops. They sparked my creative drive and gave me permission to say YES to the making of my films. The Workshops strengthened the practice of using my imagination and my confidence. I have you to thank, in large part, for putting me on my present path."

Pamela Boll, Executive Producer of Oscar Winning Documentary "Born into Brothels" and Director/Producer of the Documentary "Who Does She Think She is." Winchester, MA


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